Miniso

@itsbbytofu

1.7K followers · usually 767 views a post

Views

63.4K

Likes

13.0K

Comments

50

Shares

1.8K

SoundTikTok sound · original sound - usagi_881

Why it worked

The video likely resonated due to the popularity of the Chiikawa character and the relatable sentiment of embracing winter merchandise, presented in a visually appealing store setting.

Summary

The video showcases a display of Chiikawa-themed winter merchandise at a Miniso store. The on-screen text humorously suggests that Chiikawa is skipping fall and embracing winter.

Structure

1Showcase of Miniso store entrance
2Display of Chiikawa winter merchandise
3Close-up on plush toys and accessories
4On-screen text about skipping fall for winter

Product placement

Miniso: APPEARS - a store name, removing it would change what happens in the video. Chiikawa: ACTS - characters on merchandise, removing it would change what happens in the video. MINISO OFFICIAL: APPEARS - a TikTok account name, removing it would not change what happens in the video. POP MART US: APPEARS - a TikTok account name, removing it would not change what happens in the video.

On-screen text

chiikawa really said "skip fall, it's winter now"

Original caption

I want everything on this Miniso display 😭😭😭✨ If Chiikawa is ready for winter, so am I. 😤 #myminisousa #minisoambassador #chiikawa #chiikawakeychain #plushies @MINISO OFFICIAL @POP MART US