wax cracking FAIL

@funbun_asmr

7.4K followers · usually 9.4K views a post

Views

451.2K

Likes

34.0K

Comments

45

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SoundTikTok sound · original sound - funbun_asmr

Promoted product

Mochi! squishy toys

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Why it worked

The video uses a common ASMR trend (wax cracking) and subverts expectations with a relatable "fail" moment, creating curiosity and encouraging repeat viewership.

Summary

The creator attempts to demonstrate ASMR wax cracking with squishy toys but fails, realizing they were supposed to use the packaging differently. They then show the messy result and invite viewers to return for a future attempt.

Structure

1Introduction of squishy toys with "wax cracking FAIL" text
2Attempt to crack the toy, resulting in a mess
3Realization that the packaging was meant to be used differently
4

Original caption

i didn’t know i was supposed to use the squishy wrapper 🤦‍♀️ #asmr #waxcracking #fail #squishy #fyp

More from @funbun_asmr

Product placement

Mochi! (a brand of squishy toys, they appear to be makeup sponges in this video, they are used for ASMR and squishing, removing them would change the video)