Simple skincare routine

The video likely worked due to its relatable "day in the life" format, showcasing a simple and achievable skincare routine. The use of a sponsored product (BASED) integrated naturally into the routine, combined with trending audio, likely contributed to its reach.

The video shows a man performing a simple skincare routine, starting with shaving and then applying a product from a black spray bottle labeled "BASED". The creator is demonstrating the use of this product as part of his routine.

BASED (acts: appears to be a skincare product, is held up and sprayed on the face, and is mentioned as a partner in the caption, suggesting it is the product being used and promoted. Removing it would change the video's focus.)