Why it worked
The video uses a relatable, slightly controversial question about niche kitchen gadgets to stop the scroll, then leverages the creator's identity as a nutrition app to pivot the audience toward a relevant health-focused tool.
Summary
The video displays a series of specialized plastic food storage containers for fruits and vegetables while asking the viewer who actually uses them. It is posted by the Yazio app account, which uses the content to drive traffic to their nutrition tracking app via the bio link.
Structure
- 1Displaying a banana-shaped container
- 2Showing an apple-shaped container
- 3Showing onion and tomato-shaped containers
- 4Showing an avocado-shaped container
- 5Prompting the viewer to download the app
Product placement
Yazio (a) acts: the creator handle is @yazioapp, the caption includes the hashtag #yazio, and the bio link leads to a Yazio Pro upgrade page. The video itself is a montage of various niche kitchen gadgets, but the account is the official Yazio app account, and the bio link is the primary destination for the viewer. Removing the Yazio branding and bio link would change the video from a promotional post for an app into a random collection of kitchen gadget clips.