Who actually uses these??

@yazioapp

46.9K followers · usually 10.4K views a post

Views

690.8K

Likes

54.6K

Comments

1.1K

Shares

5.9K

SoundTikTok sound · original sound - ear_poop

Promoted product

Yazio

3 videos2 creators

Why it worked

The video uses a relatable, slightly controversial question about niche kitchen gadgets to stop the scroll, then leverages the creator's identity as a nutrition app to pivot the audience toward a relevant health-focused tool.

Summary

The video displays a series of specialized plastic food storage containers for fruits and vegetables while asking the viewer who actually uses them. It is posted by the Yazio app account, which uses the content to drive traffic to their nutrition tracking app via the bio link.

Structure

1Displaying a banana-shaped container
2Showing an apple-shaped container
3Showing onion and tomato-shaped containers
4Showing an avocado-shaped container
5

Original caption

Im confused 🫪 #yazio #kitchen #lunchbox #food

More from @yazioapp

Product placement

Yazio (a) acts: the creator handle is @yazioapp, the caption includes the hashtag #yazio, and the bio link leads to a Yazio Pro upgrade page. The video itself is a montage of various niche kitchen gadgets, but the account is the official Yazio app account, and the bio link is the primary destination for the viewer. Removing the Yazio branding and bio link would change the video from a promotional post for an app into a random collection of kitchen gadget clips.