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All breakouts
54.8Talking HeadProblem Callout hookLifestyle
Hook
"I cant wear that because of my shape & size"
@ema.lv
25.8K followers · usually 3.4K views a post
Views
182.8K
Likes
28.6K
Comments
118
Shares
317
View velocity
+167.2K views over 4.1d · ~40.5K/day · 4 observations
Why it worked
The video taps into a common insecurity and offers a positive, empowering message of self-acceptance, resonating with a broad audience who may feel similarly about their bodies and fashion choices.
Summary
The creator starts by stating a common insecurity about clothing choices based on body shape and size. She then transitions to showcasing several different dresses, encouraging viewers to embrace their bodies and stop hiding.
Structure
- 1Expressing insecurity about body shape and clothing
- 2Transitioning to a message of self-acceptance
- 3Showcasing multiple dress options
- 4Encouraging viewers to embrace their bodies
On-screen text
"I cant wear that because of my shape & size"
ITS TIME TO STOP HIDING
Original caption
Midsize & curvy?? I got you girls #midsizefashion #outfitinspo
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