Some people even think it's fun to smash pumpkins.

The video leverages the high collectibility and seasonal appeal of the Hello Kitty and tokidoki brands, tapping into the 'blind box' trend that drives curiosity and engagement.

The creator showcases a new tokidoki x Hello Kitty and Friends pumpkin spice-themed blind box found at an HEB grocery store. The video highlights the packaging and the various character figures available in the collection.

tokidoki (a) ACTS: the brand is the primary subject of the blind box product being showcased. HELLO KITTY AND FRIENDS (a) ACTS: the brand is the primary subject of the blind box product being showcased. HEB (a) APPEARS: the store where the product is being purchased. Removing the store name would not change the video's focus on the product.