Why it worked
The post likely resonated due to the aspirational nature of a CEO's career journey, offering a glimpse into corporate ladder climbing and long-term commitment to a single company, which can be inspiring or relatable to a broad audience.
Summary
This TikTok slideshow showcases the extensive career progression of Target's CEO, Michael Fiddelke, highlighting his journey from a Finance Intern in 2003 to his current role. The post emphasizes his long tenure and the numerous positions he held within the company over two decades.
Structure
- 1Introduction of Target CEO's LinkedIn profile
- 2Display of career history starting from Finance Intern
- 3Highlighting progression through various senior roles
- 4Emphasis on long tenure at Target
- 5Concluding with his current CEO position
Product placement
Target (company): ACTS - it is the employer of the CEO whose career history is displayed, and the company's logo appears. Removing it would change what happens in the video. Target (company): APPEARS - its logo appears as a watermark on the first slide and as a symbol next to job titles. Removing it would not change what happens in the video.
On-screen text
SWIPE ►
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THE TARGET CEO'S LINKEDIN PROFILE MIGHT BE THE BIGGEST FLEX WE'VE EVER SEEN
Experience
Target
22 yrs 9 mos
Chief Executive Officer
Feb 2026 - Present · 8 mos
EVP and COO
Jan 2024 - Feb 2026 · 2 yrs 2 mos
EVP and CFO
Nov 2019 - Sep 2024 · 4 yrs 11 mos
SVP, Operations
Sep 2018 - Oct 2019 · 1 yr 2 mos
SVP, Merchandising Capabilities
Mar 2017 - Sep 2018 · 1 yr 7 mos
Minneapolis, Minnesota
Senior Vice President, Financial Planning and Analysis
Aug 2015 - Feb 2017 · 1 yr 7 mos
Vice President, Pay and Benefits
2013 - Jul 2015
Senior Director, Strategic Pricing
2011 - 2013
Director, Business Intelligence, Store Operations
2009 - 2011
Director, Finance
2007 - 2009
Analyst/Manager, Finance
2004 - 2009
Finance Intern
Target
2003-2003