#1 India Concrete 😂

@dabplays

137.7K followers · usually 19.1K views a post

Views

388.5K

Likes

17.1K

Comments

123

Shares

3.8K

SoundTikTok sound · original sound - dabplays

View velocity

+349.7K views over 3.3d · ~106.2K/day · 4 observations

Promoted product

UltraTech Cementultratechcement.com

UltraTech is India’s No. 1 cement. Trusted by homebuilders and experts to partner in your home building journey. You get only one chance to build your home, trust India’s No. 1 Cement.

Why it worked

The video cleverly uses a popular game environment to create a humorous and attention-grabbing setup, which then seamlessly transitions into a product advertisement. This unexpected juxtaposition makes the promotion memorable and engaging.

Summary

The video showcases a humorous in-game scenario in PUBG Mobile where a character interacts with a tall, colorful structure labeled '#1 India Concrete'. It then transitions into a commercial for UltraTech Cement, highlighting it as 'India's No. 1 Cement' and directing viewers to their website.

Structure

1In-game visual with '#1 India Concrete' text
2Character interacting with the structure
3Transition to cement pouring animation

Original caption

Ultra Tech in PUBG MOBILE 😅 #pubgmobile #bgmi #pubgm #pubgmnextstarprogram #pubg_mobile

More from @dabplays

Product placement

UltraTech Cement (ACTS - Its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them - The video shows cement being poured and branded as 'India's No. 1 Cement' by UltraTech Cement. Removing it would change what happens in the video.)