Oh my god

@home_and_living_channel

225.1K followers · usually 922 views a post

Views

22.1K

Likes

84

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3

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24

SoundTikTok sound · original sound - home_and_living_channel

Promoted product

rug

Why it worked

The video leverages the creator's genuine excitement and positive reaction to a new home decor item, combined with the popular "TikTok Shop haul" format, to create relatable and aspirational content that drives interest in the product.

Summary

The creator showcases a new black rug they purchased from TikTok Shop, expressing their excitement about its quality and the fast delivery time. They highlight the rug's dimensions and their overall satisfaction with the purchase.

Structure

1Introduction of the new rug
2Mention of purchase from TikTok Shop
3Praise for fast delivery
4Details on color and size
5Expression of obsession with the rug's quality

Product placement

TikTok Shop (ACTS - it is the platform where the rug was purchased, and the creator mentions buying it there, implying its functionality as a marketplace. Removing it would change the context of the purchase. It is not merely appearing as a watermark or logo.)

On-screen text

how nice 😍😍 #rug #tiktokshop #homedecor

Original caption

how nice 😍😍 #rug #tiktokshop #homedecor

More from @home_and_living_channel

More breakout videos from this creator.

Transcript

Oh my god, have a look at this new rug I've just got from TikTok shop. This took less than 48 hours to come. I got this one in black and it was 160 by 230. Whoever lines this gives incredible and yeah, I'm obsessed. Quality on this is unbelievable.