hawaii does bikinis 10x better than san diego

@jilliandeolindo

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SoundTikTok sound · original sound - jilliandeolindo

Promoted product

keep it simple

Why it worked

The video taps into a relatable desire for a specific lifestyle and aesthetic, using a personal anecdote and a clear solution (the store) to create a compelling narrative. The comparison between Hawaii and San Diego creates intrigue and highlights a perceived gap that the creator aims to fill.

Summary

The creator, who recently moved from Hawaii to San Diego, expresses disappointment in the lack of bikini culture in San Diego compared to Hawaii. She has opened a store called 'Keep It Simple' in North Park to address this gap, offering unique and hand-drawn bikinis.

Structure

1Comparing bikini culture in Hawaii and San Diego
2Expressing the need for more bikini culture in San Diego
3Introducing her store, 'Keep It Simple'
4Showcasing the unique bikinis offered
5

Original caption

@keepitsimplenorthpark <— ladies of San Diego, let’s make our own bikini culture #sandiegohiddengems #sandiego #bikini #womanownedsmallbusiness

More from @jilliandeolindo

Product placement

Keep It Simple Honolulu: APPEARS - a store name mentioned in the creator's bio. Removing it would not change what happens in the video. Bikini Bottom Honolulu: APPEARS - a store name mentioned in the creator's bio. Removing it would not change what happens in the video. keepitsimplenorthpark: ACTS - the name of the store being promoted. The video shows the store and its products. Removing it would change what happens in the video. Roxy: APPEARS - a brand name mentioned as an example of a niche bikini brand. Removing it would not change what happens in the video.

Call to action

come see us here at keep it simple 30, 41 University Ave.

On-screen text

hawaii does bikinis 10x better than san diego I lived in hawaii the past 10 years and recently just moved back home to San Diego and nobody told me there is no bikini culture here. Like, girls who are from Hawaii or live in Hawaii, they can attest to the beautiful bikini culture we have there. Like, having the perfect bikini is like, almost like a statement piece. The boys have shoes, they collect theirs and we collect bikinis. Like, you have a whole entire drawer of just bikinis. And here I find there's like, barely any bikini stores. A lot of them don't have any, like, niche, unique bikinis. It's like, Roxy, no shame to them or anything, but like, we need. We need it here in San Diego. Like, this is like the biggest beach culture in California. So I opened a store. We are here in North Park and we are called keep it simple. We have all of the niche bikinis. A lot of them are hand drawn. And so if you've been looking for your new favourite bikini, come see us here at keep it simple 30, 41 University Ave. And we cannot wait to create this bikini culture in San Diego.

Transcript

I lived in hawaii the past 10 years and recently just moved back home to San Diego and nobody told me there is no bikini culture here. Like, girls who are from Hawaii or live in Hawaii, they can attest to the beautiful bikini culture we have there. Like, having the perfect bikini is like, almost like a statement piece. The boys have shoes, they collect theirs and we collect bikinis. Like, you have a whole entire drawer of just bikinis. And here I find there's like, barely any bikini stores. A lot of them don't have any, like, niche, unique bikinis. It's like, Roxy, no shame to them or anything, but like, we need. We need it here in San Diego. Like, this is like the biggest beach culture in California. So I opened a store. We are here in North Park and we are called keep it simple. We have all of the niche bikinis. A lot of them are hand drawn. And so if you've been looking for your new favourite bikini, come see us here at keep it simple 30, 41 University Ave. And we cannot wait to create this bikini culture in San Diego.

BYOC (bring your own container) @keepitsimplenorthpark #sandiego #sandiegohidde