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20.7Talking HeadBefore / After hookCreator Economy
Hook
Before
@edward.english06
41.2K followers · usually 2.9K views a post
Views
58.9K
Likes
3.2K
Comments
25
Shares
64
View velocity
+23.4K views over 5.2d · ~4.5K/day · 5 observations
Why it worked
The video likely worked by leveraging the common desire for self-improvement and aesthetic appeal, presenting a clear visual transformation that is easily understood and relatable.
Summary
The video shows a person's back, first with the text "Before" and then with the text "After". The "After" shot appears to show a more fitted shirt, highlighting the person's physique.
Structure
- 1Show "Before" text on screen
- 2Show person from behind in a loose shirt
- 3Transition to "After" text on screen
- 4Show person from behind in a fitted shirt
On-screen text
Before
After
Original caption
Son what on earth have I done to the back of my hair😭🥀✌️ #clothing #outfit #sewing #beforevsafter
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