the cutest bakery JUST opened in Santa Monica

@rachelvarin

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SoundTikTok sound · original sound - sofia_mcoelho

Promoted product

Petitpain et Chocolat

Bread, chocolate and pastries using California's best whole grains and farmers market produce.

Why it worked

The video effectively uses a native mention format, showcasing a visually appealing product (bakery and pastries) in a relatable context (getting coffee and a treat). The creator's genuine enthusiasm and specific praise for the chocolate croissant create desire and encourage viewers to visit.

Summary

This video showcases a newly opened bakery in Santa Monica called Petitpain et Chocolat. It highlights the bakery's charming window service, delicious pastries like the chocolate croissant, and iced lattes.

Structure

1Introduction to the bakery
2Ordering coffee and pastries
3Showcasing the chocolate croissant and iced latte
4Exterior shot of the bakery

Product placement

Petitpain et Chocolat (bakery): ACTS - it is the place where the coffee and pastries are purchased, and its name is visible on the menu and building. Removing it would change what happens in the video. Petitpain et Chocolat (menu): ACTS - it lists the items available for purchase and their prices. Removing it would change what happens in the video.

Original caption

📍Petitpain et Chocolat on Pico Blvd. in Santa Monica just opened their second location - and yes they serve right out of a cute window 🥰 I will dream of the chocolate croissant truly one of the best I’ve had, it was so flaky. I also got an iced latte which was delicious ☕️🥐 #lafoodie #lacoffeeshops

More from @rachelvarin

On-screen text

the cutest bakery JUST opened in Santa Monica

Transcript

Do you want to go grab coffee? I will dream of the chocolate croissant, truly one of the best I've had. It was so flaky. I also got an iced latte, which was delicious.