Why it worked
The video taps into the popular trend of "haul" and "install" videos, specifically focusing on affordable "Temu finds." The creator's engaging personality and clear demonstration of the wig installation process, combined with the low price point implied by the Temu, likely drove interest and views.
Summary
The creator installs a U-part wig purchased from Temu, demonstrating the process of preparing her hair, applying the wig, and styling it. She also uses a hair essence oil during the process.