We said "peace out!" to my mom van and "hellooooooo" to my new Subaru Outback this weekend!!

@thathomeschoolfamily

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SoundTikTok sound · original sound - tiny24437

Promoted product

Subaru Outback

Why it worked

The creator's genuine excitement and relatable life event (getting a new car) likely resonated with viewers, making the native mention of the Subaru Outback feel authentic and engaging.

Summary

The creator excitedly shows off her new Subaru Outback, which she purchased this weekend after saying goodbye to her old mom van. She expresses her delight with the new vehicle.

Structure

1Greeting and transition
2Introducing the new car
3Expressing excitement
4Showing off the car

Product placement

Subaru Outback ACTS - it is the new car the creator purchased and is showing off. Removing it would change what happens in the video. Subaru of America, Inc. APPEARS - it is a brand tag associated with the car. Removing it would not change what happens in the video.

On-screen text

Original caption

We said "peace out!" to my mom van and "hellooooooo" to my new Subaru Outback this weekend!! She's awesome!!! @Subaru of America, Inc. #subaruoutback #subaru #homeschoolmom #momonthego #familyroadtrip

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Transcript

We said "peace out!" to my mom van and "hellooooooo" to my new Subaru Outback this weekend!! She's awesome!!!