2 BURGERS. $5.99.

@familytravelwithdelphine

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SoundTikTok sound · original sound - americanwhores

Promoted product

The Big Carl

Visit Carl's Jr. for charbroiled burgers, chicken sandwiches, breakfast, sides and more. View the menu, find a location near you or start your order online.

Why it worked

The video effectively leveraged a significant discount on a popular fast-food item, presented with clear on-screen text and a direct call to action to tap an attached deal, making it highly shareable and actionable for viewers interested in saving money.

Summary

The creator highlights a special deal at Carl's Jr. where two Big Carl burgers are available for $5.99, down from $14.98, representing about a 60% discount. They encourage viewers to tap the attached deal to take advantage of this offer.

Structure

1Introduction of the deal: 2 burgers for $5.99
2Comparison to original price: $14.98 down to $5.99
3Showing the burgers and the discount percentage
4Creator eating the burger and praising the deal

Original caption

I had to double-check this one 😳 Two Big Carls normally cost $14.98, but this TikTok GO deal drops them to just $5.99. Tap the Carl’s Jr. deal attached to this video to grab the offer before you order. 🍔 #TikTokMadeMeEat #CarlsJr #TikTokGO #FoodDeals #FastFoodDeals

More from @familytravelwithdelphine

Product placement

Carl's Jr. (restaurant chain): ACTS - The video shows the exterior of a Carl's Jr. restaurant and discusses a deal for their burgers. Removing it would change the video's topic. The Big Carl (burger): ACTS - The video shows and discusses this specific burger from Carl's Jr. Removing it would change the video's topic. Coca-Cola (drink): APPEARS - A logo appears on the menu board. Removing it would not change what happens in the video.

Call to action

Tap the Carl’s Jr. deal attached to this video to grab the offer before you order.

On-screen text

2 BURGERS. $5.99. THIS NORMALLY COSTS $14.98 -> $5.99 GOT TWO BIG CARLS FOR JUST $5.99. THAT'S ABOUT 60% ~60% OFF OFF. FOR TWO FULL SIZE BURGERS, ONE OF THE DEALS I'VE SEEN. GET THE $5.99 DEAL GET THE $5.99 DEAL TO THIS VIDEO BIG CARLS FOR $5.99!

Transcript

This normally costs $14.98, but I got two Big Carls for just $5.99. That's about 60% off. And honestly, for two full size burgers, one of the best fast food deals I've seen. So make sure you tap the deal attached to this video to grab the offer before you order. Big Carls for $5.99!

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