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29.8App DemoBefore / After hookCreator Economy
Hook
traumatizing kids in an online drawing game
@bob.the.artist4
91.0K followers · usually 85.7K views a post
Views
2.4M
Likes
250.3K
Comments
742
Shares
22.4K
Promoted product
ArtWorkout
ArtWorkout — learn to draw with step-by-step tutorials and daily practice.
Why it worked
The video likely worked because of the unexpected and humorous contrast between the cute and terrifying drawings, playing on the common experience of encountering unexpected content in online multiplayer games.
Summary
The video shows a split screen of two users drawing in an online game. One user draws a cute character, while the other user draws a disturbing, monstrous figure. The contrast between the two drawings is meant to be humorous and unsettling.
Structure
- 1Introduction of the drawing game and the concept
- 2Display of a cute drawing by 'them'
- 3Display of a scary drawing by 'me'
- 4Text overlay expressing reaction to the scary drawing
Original caption
would you draw with me? #scary #ipad #multiplayer #howtodraw #horror
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