Why it worked
The video likely worked due to the intrigue surrounding future iPhone models, tapping into consumer curiosity and speculation about upcoming technology releases.
Summary
The video shows two iPhones, labeled "16" and "17", side-by-side on their boxes. The phones are then picked up and shown from different angles, highlighting their design.
Structure
- 1Show two iPhones labeled 16 and 17
- 2Show the phones on their boxes
- 3Pick up the phones
- 4Show the phones from different angles
Product placement
iPhone 16 (speculative): appears to be a future model of the iPhone, its removal would not change what happens in the video. iPhone 17 (speculative): appears to be a future model of the iPhone, its removal would not change what happens in the video. Apple logo (incidental): appears on the phones and boxes, its removal would not change what happens in the video.