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31.9Text-HeavyPOV / Skit hookHealth
Hook
Me at work vS..
@demylora
167.3K followers · usually 48.7K views a post
Views
1.5M
Likes
315.0K
Comments
472
Shares
15.2K
Promoted product
recipe ebook
Why it worked
The relatable "work vs. personal life" contrast combined with visually appealing food/drink content likely resonated with viewers, driving engagement and interest in the creator's recipe ebook.
Summary
The creator contrasts their work attire with their home cafe persona, showcasing various aesthetically pleasing drinks they've made. They are promoting their recipe ebook, which contains the full recipes for these drinks.
Structure
- 1Work vs. home cafe persona
- 2Showcasing homemade drinks
- 3Promoting recipe ebook
Call to action
Find the full recipes in my ebook. The link is in my bio🔗
On-screen text
Me at work
vS..
When I'm at my home cafe
Original caption
Find the full recipes in my ebook. The link is in my bio🔗
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