Y'all, I cannot find the freaking pimple patch that I just put on my face.

@coyiabeauty

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Promoted product

Coyia Beauty pimple patches

Why it worked

The video uses a relatable 'invisible' product demonstration that solves a common pain point for makeup wearers, making the product feel essential and high-quality.

Summary

The creator demonstrates how her brand's ultra-thin pimple patches are nearly invisible and can be worn under makeup to heal acne. She shows the application process and highlights how well the patch blends into her skin.

Structure

1Creator expresses frustration at not being able to find the patch on her face
2Creator reveals the patch is nearly invisible
3Creator explains the benefits of using the patch under makeup
4Creator demonstrates the patch's invisibility
5Creator shows how makeup can be applied over the patch

Original caption

#pimplepatch #pimple #breakout #acne

More from @coyiabeauty

Product placement

Coyia Beauty pimple patches (a) ACTS: the creator demonstrates applying the patch to her face, shows how it blends into her skin, and explains its purpose for healing acne under makeup. Removing this would change the entire video as it is the sole subject.

On-screen text

Y'all I cannot find the freaking pimple patch that I just put on my face. This is freaking crazy. Y'all, where is it? Okay. There it is. These are these new ultra-thin pimple patches that you're supposed to be able to put under your makeup. That way if you wear makeup, you can still wear your makeup, cover the pimple up so it continues healing and doesn't get worse while you're trying to make it go away. Y'all, these are freaking nearly invisible. Then put your makeup on top of it and no one would even know that you were wearing a freaking pimple patch. Yeah.

Transcript

Y'all, I cannot find the freaking pimple patch that I just put on my face. This is freaking crazy. Y'all, where is it? Okay. There it is. These are these new ultra-thin pimple patches that you're supposed to be able to put under your makeup. That way if you wear makeup, you can still wear your makeup, cover the pimple up so it continues healing and doesn't get worse while you're trying to make it go away. Y'all, these are freaking nearly invisible. Then put your makeup on top of it and no one would even know that you were wearing a freaking pimple patch. Yeah.

#easydew #darkspots #hyperpigmentation #melaninskincare #korenskincare

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