RITUALS...

@chelsies.lab

3.6K followers · usually 530 views a post

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116.6K

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SoundTikTok sound · Little Fairy

Promoted product

Rituals Advent Calendar

All aboard a festive countdown in 24 stops. The keepsake train is packed with bath, body, and home favourites – travel minis, our Limited Edition, plus six full-size treats – scented from cosy spice to soft floral and fresh citrus. Set it out once, then open one door each day to refresh your routine: cleanse, nourish, scent, unwind. Designed to stay on display all Advent.

Why it worked

The video leverages the strong visual appeal of a holiday-themed advent calendar and the satisfying "unboxing" and "building" process, tapping into consumer excitement for seasonal products and interactive content.

Summary

The video shows an unboxing and building of the Rituals Advent Calendar, which is designed to look like a train. The creator expresses excitement about the packaging and the interactive building feature, highlighting it as a beautiful and fun Christmas countdown.

Structure

1Unboxing the Rituals Advent Calendar box
2Revealing a free birthday gift
3Cutting open the main advent calendar box

Original caption

Unboxing & building rituals… 🎄✨ The ritual of the Advent countdown to Christmas has officially begun! 👀🎁 Girls, this may be the most beautiful AND fun Advent calendar packaging I’ve ever seen! The little train is STUNNING 🚂✨ I love the interactive feature by building 😍 and I’m officially all aboard and ready to open 24 days of Rituals! 🎄💕 Would you be getting this one?! £172 with 6 full-size items ✨ #Rituals #AdventCalendar #ChristmasCountdown #BeautyTok #Unboxing

More from @chelsies.lab

Product placement

Rituals (brand): Appears as logo on box and product. Does not act. Removing it would not change what happens. Rituals Advent Calendar (product): Acts as the subject of the unboxing and building video. Removing it would change the video entirely.

Call to action

Would you be getting this one?!

On-screen text

RITUALS... RITUALS... THE RITUAL OF ADVENT Building & Unboxing FREE BIRTHDAY GIFT Made from recycled material

#AD 🎄❤️ Unboxing the @Charlotte Tilbury Hollywood Beauty Wonderland Advent Cale

265

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Charlotte Tilbury Hollywood Beauty Wonderland Advent Calendar

140.3Kviews@chelsies.lab

#AD Come unbox and swatch the NEW Charlotte Tilbury Airbrush beauty innovations