6 months ago we had an idea: a coffee creamer sweetened with maple syrup

@mapleandcreamco

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SoundTikTok sound · a punk

Promoted product

Maple & Cream

Why it worked

The video leverages the 'founder journey' narrative, showing the tangible, behind-the-scenes effort of creating a food product, which builds authenticity and trust with the audience.

Summary

A founder documents the process of bottling their new maple syrup-sweetened coffee creamer at a dairy farm. The video highlights the transition from an initial idea to the production phase.

Structure

1Founder introduces the concept of a maple-sweetened creamer
2Visuals of the bottling process at a dairy farm
3Final product branding shown on bottles

Product placement

Maple & Cream (a) acts: the product is shown being bottled and labeled, and the video documents the process of bringing it to market. Removing it would change the entire subject of the video.

On-screen text

6 months ago we had an idea: a coffee creamer sweetened with maple syrup Now I'm wearing a hairnet bottling our coffee creamer at a dairy farm

Original caption

Follow our journey of bringing Maple & Cream to store shelves… 🍁🐄 #mapleandcreamco #coffee #farm #maplesyrup #healthy