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28.1Talking HeadStory Open hookLifestyle
Hook
A TikTok stranger just made my son's birthday..
@lexrenee4
4.1K followers · usually 650 views a post
Views
18.3K
Likes
3.2K
Comments
92
Shares
36
Promoted product
Zuru Fuggler Fugglicious
Why it worked
The video taps into the heartwarming trend of online kindness and the excitement of surprise gifts, particularly for children. The genuine joy and surprise of the child, combined with the mother's appreciation, create an emotionally resonant and shareable experience.
Summary
A mother and son are excited to open a birthday gift from a TikTok stranger. The gift is a box of Zuru Fuggler toys, and the son is thrilled to discover the different characters inside.
Structure
- 1Introduction of the gift and the surprise.
- 2Unboxing the Fuggler toys.
- 3Revealing the different Fuggler characters.
- 4Expressing gratitude for the gift.
Product placement
Zuru Fuggler Fugglicious (toy, ACTS - the toy is unboxed and revealed, removing it would change what happens in the video); Walmart (retailer, APPEARS - a logo on the box, removing it would not change what happens in the video)
Original caption
Someone saw my last video and was kind enough to send Lincoln something he had been wanting… 🥹🤍 She had no idea it was his birthday, and she ended up sending more than I expected! The kindness of strangers on the internet will never stop amazing me. Thank you so much for making my sweet boy’s birthday even more special! 🥹🎂🤍 #M#MomTokB#BoyMomblindboxopening #fugglers #blindbox
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