ZARA

@jessiejordann

1.4K followers · usually 921 views a post

Views

184.3K

Likes

7.5K

Comments

33

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SoundTikTok sound · original sound - ohunter44

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

45 videos32 creators

Why it worked

The video uses a popular 'haul' or 'try-on' format with a clear 'keep or return' decision point, engaging viewers by allowing them to mentally participate in the decision-making process for each outfit.

Summary

A fashion influencer showcases several outfits from Zara, presenting them as "Return" or "Keep" options. She models different combinations of tops, skirts, pants, and a jacket, allowing viewers to see how the pieces look together.

Structure

1Introduction with Zara logo
2Showcasing a brown loungewear set
3Trying on a plaid dress with boots
4Trying on a brown jacket with a skirt

Original caption

keep or turn Zara autumn new in🍂 #keeporreturn #zaranewin #zaraautumn #zarajacket #zarahaul

More from @jessiejordann

Product placement

ZARA (brand): Appears as a logo at the top of the screen. Removing it would not change what happens in the video.

On-screen text

ZARA RETURN KEEP

Zara autumn new in had me in a chokehold…. #zaranewin #zarahaul #zaraautumn #zar

32.0

29.2K1.1K27

Zara

29.2Kviews@jessiejordann