Why it worked
The video taps into the high consumer interest and speculation surrounding Apple's potential entry into the foldable phone market, presenting a visually engaging concept that sparks curiosity.
Summary
The video showcases a conceptual foldable iPhone, referred to as the 'iPhone Duo'. It demonstrates the device unfolding from a standard phone form factor to a larger, tablet-like screen, displaying various apps and video content.
Structure
- 1Showing the folded phone
- 2Unfolding the phone
- 3Displaying apps and widgets
- 4Playing video content
- 5Demonstrating the unfolded screen
Product placement
iPhone Duo: acts - it is shown being unfolded and used to display apps and video. Removing it would change what happens in the video.
On-screen text
POV:
Cầm trên tay iPhone Duo