2,977 Lights One for every life lost on 9/11

@marina.newyorkcity

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SoundTikTok sound · original sound - marina.newyorkcity

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Why it worked

The video leverages a powerful and universally recognized historical event, 9/11, to evoke strong emotions. The visual spectacle of the light display, combined with the poignant message of remembrance, creates a highly shareable and impactful piece of content.

Summary

This video commemorates the 25th anniversary of 9/11 with a light display over New York Harbor. The "2,977 Lights" represent each life lost, recreating the Twin Towers in the sky as a memorial.

Structure

1Introduction of the light display
2Visuals of the lights recreating the Twin Towers
3Focus on the number of lives lost
4New York's remembrance of the event
5Concluding message of remembrance

On-screen text

2,977 Lights One for every life lost on 9/11

Original caption

2,977 lights. One for every life lost on September 11. 🕊️ For the 25th anniversary of 9/11, 2,977 Lights Over New York Harbor illuminated the sky from Governors Island. Each light represents one person killed in the September 11 attacks, together recreating the presence of the Twin Towers over New York Harbor. 25 years later, New York remembers every life behind the number. Never forget. 🤍 #september11 #neverforget #911 #NYC #newyorkcity