Look what I found today at Indigo

@metismommy

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SoundTikTok sound · original sound - metismommy

Promoted product

Reese's Squishy

Why it worked

The video leverages the popular 'unboxing' and 'ASMR-adjacent' tactile review format, which naturally highlights the product's physical features and creates a sense of discovery for the viewer.

Summary

The creator unboxes and reviews a Reese's-branded squishy toy and a Fugglers foam squishy toy. She demonstrates the texture and scent of both items while sharing her thoughts on their quality.

Structure

1Unboxing Reese's squishy
2Reviewing Reese's squishy texture
3Unboxing Fugglers squishy
4Reviewing Fugglers squishy texture

Product placement

Reese's (a) ACTS: The creator unboxes, demonstrates the texture, and reviews the Reese's-branded squishy toy. Removing it would change the video. Fugglers (a) ACTS: The creator unboxes, demonstrates the texture, and reviews the Fugglers-branded foam squishy toy. Removing it would change the video. Indigo (b) APPEARS: The creator mentions buying the products at this store. Removing it would not change the video. Whatnot (b) APPEARS: The creator's bio link is a referral code for Whatnot. Removing it would not change the video.

Original caption

Unboxing my new Reese’s and fuggler squishies #squishyhaul #squishyunboxing #squishyreview #squishy #squishies

More from @metismommy

On-screen text

Look what I found today at Indigo I totally destroyed the packaging I like ripped it open so fast This is what the packaging looks like It came in a little cup It's so cute I don't have any of the other food squishies I had the KD one I ended up giving it to Aries because I don't like it It's like a really hard water squishy And then the other food squishies I just don't feel like they're good squishies So I haven't gotten any for myself But this one, it's a marshmallow texture And it smells so good And look at how cute it is Oh my god There's a tiny bit of air But honestly, it works I found it at Indigo And I had never seen it before I didn't even know this existed So I was really excited when I found it But yeah, it's really good You should try it I also got one of these Fugglers squishies I think it's a foam squishy Okay, I didn't even show the options Oh my god I really want to get this one I can see which one it is Do you think I got it? So cute Okay, ready? 3, 2, 1 This is the one I got They smell really good I like it I did really want this one Aries has this one So maybe he'll trade But this one's really cute too I do really like this one

Transcript

Look what I found today at Indigo. I totally destroyed the packaging. I like ripped it open so fast, but this is what the packaging looks like. And it came in a little cup. It's so cute. I don't have any of the other food squishies. I had the KD one. I ended up giving it to Aries because I don't like it. It's like a really hard water squishy. And then the other food squishies, I just don't feel like they're good squishies. So I haven't gotten any for myself. But this one, it's a marshmallow texture and it smells so good. And look at how cute it is. Oh my god. There's a tiny bit of air, but honestly, it works. I found it at Indigo and I had never seen it before. I didn't even know this existed. So I was really excited when I found it. But yeah, it's really good. You should try it. I also got one of these Fugglers squishies. I think it's a foam squishy. Okay, I didn't even show the options. Oh my god. I really want to get this one. I can see which one it is. Do you think I got it? So cute. Okay, ready? 3, 2, 1. This is the one I got. They smell really good. I like it. I did really want this one. Aries has this one, so maybe he'll trade. But this one's really cute too. I do really like this one.