Why it worked
The video likely worked due to the engaging and humorous reactions of the participants, combined with the visually appealing and unique game setup using gummy bear-shaped containers. The element of a familiar game like tic-tac-toe made it easily understandable and relatable.
Summary
A man and a woman are playing a game of tic-tac-toe using gummy bear-shaped containers filled with liquid. The man is using red gummy bears and the woman is using green gummy bears. They take turns placing their gummy bears on the tic-tac-toe board, with the man showing exaggerated reactions to his moves.