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347OtherStory Open hookEntertainment
Hook
John, the iPhone 18 Pro Max is missing.
@user.not.found39440
1.1K followers · usually 1.1K views a post
Views
378.4K
Likes
15.2K
Comments
125
Shares
708
Why it worked
The video uses high-stakes, cinematic action and a sense of urgency to create a compelling narrative around a fictional product, effectively capturing viewer attention.
Summary
A man is chased through an office building by another person because he is holding the last remaining iPhone 18 Pro Max. The video ends with an announcement for an upcoming Apple event.
Structure
- 1A man is told the iPhone 18 Pro Max is missing
- 2The man runs through an office building
- 3The man is chased by another person
- 4The man reaches a crowd and holds up the phone
- 5An Apple event announcement is displayed
Product placement
iPhone 18 Pro Max: It appears as a physical object being held and run with by the characters. It is a speculative product, as the iPhone 18 does not exist. Removing it would change the entire premise of the video. Apple: The brand logo appears on the characters' shirts and on a large screen at the end. It acts as the source of the event announcement. Removing it would change the branding of the video.
Call to action
Watch a special Apple Event online on 9/9 at 10 a.m. PT.
On-screen text
John
The iPhone 18 Pro Max is missing
30 seconds
Light in Your Hand.
Pro Camera.
10 seconds
5 seconds
Beautifully Thin.
Surprise and shine.
Watch a special Apple Event online on 9/9 at 10 a.m. PT.
Original caption
#Apple #JohnTernus #iPhone #iphone18 #fyp
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