wait...

@katsaves

58.2K followers · usually 3.2K views a post

Views

247.1K

Likes

384

Comments

8

Shares

70

SoundTikTok sound · Blue Moon

Promoted product

Luxe Lab and Glow Theory

Why it worked

The video taps into the popular trend of discovering affordable dupes for high-end beauty products, leveraging the surprise factor of finding premium-looking items in a budget supermarket like ASDA.

Summary

The creator discovers two new beauty brands, Luxe Lab (haircare) and Glow Theory (skincare), exclusively available at ASDA. The video highlights the premium quality and ingredients of these affordable products, showcasing various items from both ranges.

Structure

1Discovering new beauty ranges at ASDA
2Introducing Luxe Lab haircare
3Introducing Glow Theory skincare
4Showcasing product ingredients and benefits
5Demonstrating product use

Original caption

AD. Wait… since when did ASDA Beauty look this good?! 👀✨ I spotted the brand new Glow Theory and Luxe Lab ranges on the shelves and honestly had to stop for a look. The packaging, the products, the whole thing is giving much more expensive than I expected. They’re exclusively available at ASDA, proving you don’t always need a premium price tag for premium beauty. @Asda UK

More from @katsaves

Product placement

ASDA: APPEARS - a supermarket chain. Removing it would change the location of the video, but not the products shown. ASDA UK: APPEARS - a social media handle. Removing it would not change what happens in the video. Luxe Lab: ACTS - a hair care brand. The products are shown and described. Removing it would change the video's focus. Glow Theory: ACTS - a skincare brand. The products are shown and described. Removing it would change the video's focus. Kat Saves: APPEARS - creator's name. Removing it would not change what happens in the video. katsaves.com: APPEARS - creator's website. Removing it would not change what happens in the video.

On-screen text

wait... this is in ASDA?! if you like affordable you're not gonna i've just discovered in Asda of all places Asda's new luxe Lab rooted in advanced science with premium at affordable prices they contain no sulfates silicones or mineral oils and with cruelty free formulas designed to cater for various hair needs and styles there are 12 products in this range that you have to check out and Glow Theory is Asda's new skincare brand focuses on proven ingredients that support skin function and reveal a natural and reveal a natural confident glow over time with 8 products they've got some really premium ingredients that you usually only find in the more expensive brands like collagen, ceramides, hyaluronic acid and PDRN that I would use in my everyday routine such as the cleansing balm I love how easily this removes makeup the foaming face wash and the glass skin Hydra cream honestly Asda Beauty is starting to look premium looking products without the premium price tag you can find these on the Asda website now

Transcript

Wait… since when did ASDA Beauty look this good?! 👀✨ I spotted the brand new Glow Theory and Luxe Lab ranges on the shelves and honestly had to stop for a look. The packaging, the products, the whole thing is giving much more expensive than I expected. They’re exclusively available at ASDA, proving you don’t always need a premium price tag for premium beauty. If you like affordable you're not gonna I've just discovered in Asda of all places Asda's new Luxe Lab rooted in advanced science with premium at affordable prices. They contain no sulfates, silicones or mineral oils and with cruelty free formulas designed to cater for various hair needs and styles. There are 12 products in this range that you have to check out. And Glow Theory is Asda's new skincare brand. It focuses on proven ingredients that support skin function and reveal a natural, confident glow over time. With 8 products, they've got some really premium ingredients that you usually only find in the more expensive brands like collagen, ceramides, hyaluronic acid and PDRN. That I would use in my everyday routine, such as the cleansing balm. I love how easily this removes makeup, the foaming face wash and the glass skin Hydra cream. Honestly, Asda Beauty is starting to look premium looking products without the premium price tag. You can find these on the Asda website now.