Why it worked
The video likely worked due to its visually engaging and surprising nature, combining common household items with an unexpected fire experiment. The 'life hack' framing also encourages curiosity and sharing.
Summary
The video shows a person preparing a tomato by inserting cloves into it, then sprinkling salt and lemon juice on it. They then attempt to light a piece of paper placed on top of the tomato, which catches fire. Finally, they demonstrate the result by showing the tomato with the cloves and salt, and then a piece of paper that has been torn. The video appears to be a 'life hack' or experiment.