If a new pair of Uggs comes out,

@bro0ketini

34.4K followers · usually 2.3K views a post

Views

312.2K

Likes

20.6K

Comments

97

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2.1K

SoundTikTok sound · Sakura-lined street

View velocity

+193.4K views over 5.2d · ~37.4K/day · 5 observations

Promoted product

Ugg clogs

Why it worked

The video taps into the strong desire for popular, cozy footwear, especially during transitional seasons like fall and winter. The creator's relatable 'millennial' urge to buy new releases and the visual appeal of the clogs create a compelling, soft-sell promotion.

Summary

The creator unboxes a pair of Ugg clogs, expressing an immediate desire for them due to their aesthetic appeal and the fact that they are postpartum-friendly. Despite a damaged box, she finds the shoes stunning and encourages viewers to purchase them before they sell out.

Structure

1Introduction to new Ugg releases
2Expressing desire for Ugg clogs
3Unboxing the chocolate brown pair
4Reviewing the shoes and noting a damaged box
5Encouraging viewers to buy

Original caption

Ugg clogs!!! yes yes 🍫

More from @bro0ketini

Product placement

Uggs (brand): acts - the creator is unboxing and reviewing a pair of Ugg clogs. Removing the name would change what happens in the video. Ugg clogs (product): acts - the creator is unboxing and reviewing a pair of Ugg clogs. Removing the name would change what happens in the video.

Call to action

Go get them before they're sold out

On-screen text

If a new pair of Uggs comes out, I feel like I need it. I don't know if it's just cause I'm a millennial or what, but when I saw the clogs, I was like, okay, I'm also gonna be postpartum this fall winter. I was like, you know what... I got the chocolate brown pair I think they're even better in person, actually And only complaint is the box that they came in was destroyed Shoes themselves are stunning They do have this little seam here in the middle on both shoes I don't know if that's normal Don't know if I should return them and get a new pair or just suck it up, but here they are Go get them before they're sold out

Transcript

If a new pair of Uggs comes out, I feel like I need it. I don't know if it's just cause I'm a millennial or what, but when I saw the clogs, I was like, okay, I'm also gonna be postpartum this fall winter. I was like, you know what... I got the chocolate brown pair. I think they're even better in person, actually. And only complaint is the box that they came in was destroyed. Shoes themselves are stunning. They do have this little seam here in the middle on both shoes. I don't know if that's normal. Don't know if I should return them and get a new pair or just suck it up, but here they are. Go get them before they're sold out.