Listen up. Here's your post-match playbook.

@madison_appel

186.7K followers · usually 8.7K views a post

Views

9.9M

Likes

2.3K

Comments

11

Shares

173

SoundTikTok sound · original sound - madison_appel

Promoted product

Grey Goose Honey Deuce

Why it worked

The video leverages a popular event (US Open) and a specific, highly recognizable branded experience (the Honey Deuce) to create a lifestyle-focused, aspirational narrative that feels like a genuine recommendation rather than a traditional advertisement.

Summary

A tennis coach provides a three-step guide for post-match activities, which centers on visiting the Grey Goose Last Serve Bar at Grand Central to enjoy a Grey Goose Honey Deuce cocktail. The video is a branded partnership promoting the cocktail experience during the US Open.

Structure

1Introduction to the post-match playbook
2Rule 1: Visit the Grey Goose Last Serve Bar
3Rule 2: Order the Honey Deuce cocktail
4Rule 3: Toast with a partner
5Closing brand statement

Original caption

#ad Coach Madison’s final play of the night 🎾 The iconic @Grey Goose Honey Deuce at the Last Serve Bar is how we’re keeping the US Open celebration going after match point! #21Plus #GreyGoosePartner #GreyGooseLastServeBar #GreyGoose

More from @madison_appel

Product placement

Grey Goose (a) ACTS: The video demonstrates the preparation and consumption of the Grey Goose Honey Deuce cocktail at the Grey Goose Last Serve Bar. The brand is the central focus of the video, and removing it would entirely change the content. US Open (b) APPEARS: The event is the setting for the brand activation; removing it would change the context but not the product being promoted.

On-screen text

COACH MADISON'S POST-MATCH PLAYBOOK + THE GREY GOOSE HONEY DEUCE Listen up. Here's your post-match playbook. Rule number one: Never head straight home. Last Serve bar at Grand Central. Rule number two: Grey Goose Honey Deuce the official cocktail of the US Open. And rule number three: Find your doubles partner and toast to the night. The final point doesn't mean the final moment. That's how Grey Goose makes time wait.

Transcript

Listen up. Here's your post-match playbook. Rule number one: never head straight home. Get to the Grey Goose Last Serve bar at Grand Central. Rule number two: order the iconic Grey Goose Honey Deuce, the official cocktail of the US Open. And rule number three: find your doubles partner and toast to the night. The final point doesn't mean the final moment. That's how Grey Goose makes time wait.