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81.9Silent UGCPOV / Skit hookLifestyle
Hook
POV you buy a surf lodge sweatshirt but it says POPEYES
@victoriasposts
3.4K followers · usually 450 views a post
Views
36.8K
Likes
597
Comments
18
Shares
26
Why it worked
The video relies on a relatable, funny 'POV' format centered on a bizarre and visually obvious product mistake, which encourages viewers to engage with the humor.
Summary
A woman shows off a sweatshirt she purchased that was supposed to be from The Surf Lodge but was misprinted with the name Popeyes. The video is a humorous observation about the clothing mishap.
Structure
- 1Creator shows a white sweatshirt
- 2Camera zooms in on the misprinted text
- 3Creator puts on the hood
- 4Creator turns around to show the back
Product placement
Surf Lodge (appears as the name on the sweatshirt, but the joke is that it is misprinted as Popeyes; it does not act). Popeyes (appears as the name on the sweatshirt; it does not act).
On-screen text
POV
you buy a surf lodge
sweatshirt but it
says POPEYES
Original caption
Lmao they luckily exchanged it for her @Jacki Keegan #surflodge #montauk #hamptons #ldw #microinfluencer
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