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224Silent UGCResult / Flex hookLifestyle
Hook
PSA the RALPH LAUREN dog polo is $20
@victoriasposts
3.4K followers · usually 451 views a post
Views
101.1K
Likes
12.7K
Comments
50
Shares
4.8K
Promoted product
Ralph Lauren Cotton Mesh Dog Polo Shirt
Why it worked
The video uses a 'PSA' hook to frame a brand-name product discount as helpful, high-value information for pet owners, driving engagement through the relatability of the aesthetic and the clear financial incentive.
Summary
The creator showcases a Ralph Lauren dog polo shirt on their French Bulldog and then displays screenshots of the product page on the Ralph Lauren website to highlight the discounted price and available color options.
Structure
- 1Creator shows dog wearing the polo
- 2Creator displays website screenshots
- 3Creator cycles through color options
Product placement
Ralph Lauren (a) ACTS: the video shows the product interface on the Ralph Lauren website, demonstrating the price, color options, and the specific item being sold. Removing this would remove the entire purpose of the video.
On-screen text
PSA
the RALPH LAUREN
dog polo is $20
Ralph Lauren Pet
Cotton Mesh Dog Polo Shirt
$40.00 $20.49
FREE SHIPPING WITH AN RL ACCOUNT
COLOR: Cactus Purple
COLOR: Dalia Pink
COLOR: Corn Yellow
COLOR: Harbor Island Blue
COLOR: Sunset Green
Original caption
Got her a size large for reference @Ralph Lauren #frenchbulldog #preppyaesthetic #ralphlauren #dogclothes #justagirl
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