nobody talks about the heartbreak when you check in your new colored rimowa & it won't be pretty again 🥺

The video taps into a relatable sentiment of protecting new, expensive items from wear and tear, particularly in the context of travel. The use of a recognizable luxury brand like Rimowa adds to the appeal.

The video shows a person checking in a new, brightly colored Rimowa suitcase at an airport. The on-screen text expresses the heartbreak of seeing a new, pristine suitcase get scuffed and damaged during the check-in process.

Rimowa: it is a brand of luggage. The video shows a pink Rimowa suitcase being checked in at an airport. The brand appears on the suitcase itself. Removing it would not change what happens in the video. Louis Vuitton: it is a brand of luggage. The video shows a Louis Vuitton suitcase next to the Rimowa suitcase. The brand appears on the suitcase itself. Removing it would not change what happens in the video. United Airlines: it is an airline. The video shows a United Airlines baggage check area. The brand appears on signage and employee uniforms. Removing it would not change what happens in the video.