+2.3M views over 3.1d · ~722.5K/day · 4 observations
Why it worked
The video uses a shocking premise and a horror genre to create intrigue and draw viewers in. The use of on-screen text to deliver the core concept quickly is effective for the platform.
Summary
A family moves into a new town that is revealed to be filled with cannibals. The situation escalates, leading to the discovery of dead bodies.
Structure
1A family moves to a new town.
2The town is revealed to be full of cannibals.
3A situation escalates.
4Bodies are found.
5A character is implied to be out of her head.
Call to action
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On-screen text
a family moves into a
new small town that is filled
with crazy c4nnibals..
Transcript
Oh no.
No, no, no.
No, no, no, no, no.
But it exploded.
And they were both found dead.
She must have been out of her head.