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‘disingenuous’
@gracewilkey
25.9K followers · usually 739 views a post
Views
293.7K
Likes
28.3K
Comments
384
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733
Why it worked
The video leverages a relatable, slightly condescending 'correction' trope that plays on popular reality TV drama, making it highly shareable for fans of the show mentioned in the caption.
Summary
The creator corrects the pronunciation of the word 'disingenuous' in a short, humorous video.
Structure
- 1Creator displays the word on screen
- 2Creator corrects the pronunciation
- 3Creator explains the word is not 'disingenuous'
On-screen text
‘disingenuous’
Transcript
‘disingenuous’. Not disingenuous. Disingenuous is not a word, Jen. Disingenuous.
Original caption
vocab lesson for the mormon wives #secretlivesofmormonswiveshulu #slomw #utah
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