@garyvee — 25x breakout

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If you are looking for a job...

@garyvee

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Why it worked

The video offers a counter-intuitive but actionable piece of advice for job seekers, reframing a potentially negative situation ('in between gigs') as a strategic advantage through content creation on a relevant platform (LinkedIn).

Summary

Gary Vaynerchuk advises job seekers to focus on creating content on LinkedIn, sharing their learnings and observations. He emphasizes that LinkedIn's audience and mentality are different from other social media platforms, and that being open about being "in between gigs" can be an advantage rather than a sign of weakness.

Structure

1The question of what skill to focus on for job searching.
2The suggestion to create content on LinkedIn.
3The explanation of LinkedIn's unique audience and mentality.
4The advice to be open about being 'in between gigs'.
5The framing of embarrassment as an advantage.

Product placement

LinkedIn (ACTS - the platform is discussed as a place to create content and connect with people, which is presented as a strategy for job searching. Removing it would change the core advice of the video.)

On-screen text

If you are looking for a job... looking for #1 skill that you think be focusing on? content Making content on LinkedIn? I'm obsessed with optionality. Let me explain. If you lost your job and you're debating do I want another job similar or do I want on my own? I want to understood what which is is exactly as Facebook and Instagram except the audience & mentality on it is different. assistant. And so content on "Hey everyone, it's Susan. between gigs. I've been doing executive assistant work for the last nine years. Just gonna make this video 5 things every executive assistant it should know about the game. Notice he said "I'm in between gigs." Most people say that correct people to know that. is telling you, the thing to say is not a sign is not a sign a loser. a winner and that you're in yourself and you're showing up. embarrassment your advantage.

Original caption

I'd do this if I lost my job today...I'd make tons of content on LinkedIn, stories, videos, things I've learned, lessons, observations...and I'd connect with maybe 100 business owners or leaders in the category I'm trying to get a job in. #jobsearch #advice #garyvee #melrobbinspodcast