you wanna see how EASY it is??

@paigeconstantino

410.0K followers · usually 9.5K views a post

Views

978.5K

Likes

159.3K

Comments

196

Shares

24.2K

SoundTikTok sound · original sound - paigeconstantino

Promoted product

Target

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

62 videos52 creators

Why it worked

The video leverages the creator's relatable "budget-friendly bestie" persona and the popular "gift idea" format, showcasing an easy and aesthetically pleasing assembly of trendy items from a well-known retailer like Target.

Summary

The creator shows how easy it is to assemble a gift basket with various beauty and seasonal items from Target. She quickly gathers items like a candy corn plush, EOS body spray, Holler Beauty lip gloss, and The Good Patch eye patches, assembling them into a glass for a complete gift idea.

Structure

1Creator asks if viewer wants to see how easy it is
2Creator shows items being gathered
3Creator assembles items into a glass
4

Original caption

it’s THAT easy🥲🎃🎀✨👏 #boobasket #giftidea #spookybasket #target #relationships @target @eos Products @Holler Beauty @The Good Patch

More from @paigeconstantino

Product placement

eos Products (a brand of lip balm and body care products, it appears on a bottle in the gift basket, its removal would not change what happens in the video); Holler Beauty (a brand of lip gloss, it appears on a tube in the gift basket, its removal would not change what happens in the video); The Good Patch (a brand of wellness patches, it appears on a package in the gift basket, its removal would not change what happens in the video); Target (a retail store, it appears as a watermark/logo in the background and on price tags, its removal would not change what happens in the video)