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38.4Talking HeadCuriosity Gap hookLifestyle
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UNRELEASED SET ACTIVE PRO SHOP 9.16 👀
@elli.mcgowan
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Why it worked
The video leverages the excitement around an unreleased collection from a popular brand, Set Active, creating anticipation for the September 16th launch. The creator's genuine enthusiasm and clear demonstration of the product's features, combined with the 'paid partnership' disclosure, effectively promote the upcoming items.
Summary
The creator showcases an unreleased "Pro Shop" collection from the activewear brand Set Active, which is set to launch on September 16th. She tries on a tank top and shorts, highlighting the material, fit, and built-in support of the tank.
Structure
- 1Introduction of unreleased Set Active Pro Shop collection
- 2Showcasing two pieces in the 'Cady' colorway
- 3Trying on the tank top and shorts
- 4Highlighting material, fit, and built-in bra
- 5Encouraging questions about sizing
- 6Teasing future content about the collection
Product placement
SET ACTIVE (ACTS): This is the brand of activewear being shown and tried on by the creator. Removing it would change what happens in the video. SET ACTIVE (APPEARS): The brand name 'SET' is visible on the clothing tags and on the clothing itself. Removing it would not change what happens in the video.
On-screen text
UNRELEASED
SET ACTIVE
PRO SHOP 9.16 👀
Original caption
This collection is sooo good. @setactive @Lindsey Carter @Jess #setactive #proshop #set #contentcreator
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