Why it worked
The video taps into a relatable user experience with technology, using humor and a simple visual to create a shareable moment. The contrast between device sizes and the resulting perceptual shift is a common, albeit often unspoken, feeling among users.
Summary
The video shows various small phones being held in a hand, contrasting their size with the experience of using a larger iPad or tablet. The on-screen text humorously suggests that after using a tablet, regular phones feel tiny.
Structure
- 1Introduction of small phones
- 2Comparison to tablet usage
- 3Humorous observation on phone size perception
On-screen text
Fun fact:
How our phone feels
after using our ipad/tablet