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All breakouts
104Silent UGCPOV / Skit hookLifestyle
Hook
what you see online:
@jesslui
121.0K followers · usually 4.8K views a post
Views
494.0K
Likes
59.7K
Comments
76
Shares
462
Why it worked
The video uses a highly relatable 'expectation vs. reality' format that resonates with viewers' own experiences of social media curation.
Summary
The creator contrasts her polished, styled hair seen in social media posts with her typical, messy bun hairstyle worn most of the time.
Structure
- 1Creator shows various styled hair looks
- 2Creator transitions to her casual daily look
- 3Creator laughs at the contrast
On-screen text
what you see online:
me 99% of the time:
Original caption
a little social media reality check
More from @jesslui
More breakout videos from this creator.
