Why it worked
The post leverages the 'choice' mechanic, which is highly effective at driving engagement in the comments section as followers feel compelled to share their personal preferences.
Summary
A couple shares five different engagement photos and asks their followers to vote on which one should be used for their save-the-date cards.
Structure
- 1Hook slide with a direct question
- 2Slide 2 showing a kissing pose
- 3Slide 3 showing a candid laughing pose
- 4Slide 4 showing a seated intimate pose
- 5Slide 5 showing a walking pose
On-screen text
#1 HELP! Which picture should we use for our save the dates?! #2 #3 #4 #5