No, because Savage X Fenty just took over New York City, literally.

@jadoreasae

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SoundTikTok sound · original sound - jadoreasae

Promoted product

Savage X Fenty

Why it worked

The video leverages a high-impact, visually arresting real-world event to create a 'wow' factor, while the creator's commentary provides a relatable analysis of why the marketing strategy was successful.

Summary

The creator discusses a massive, attention-grabbing marketing stunt by Savage X Fenty in New York City during Fashion Week. She praises the brand's bold approach to advertising, which involved projecting shadows of lingerie onto city streets.

Structure

1Introduction to the Savage X Fenty NYC stunt
2Description of the giant lingerie shadow installation
3Commentary on the effectiveness of the marketing strategy
4Conclusion on the brand's bold approach to Fashion Week

Product placement

Savage X Fenty: (a) it ACTS — the brand uses a massive, city-scale projection/shadow installation to advertise its products during New York Fashion Week, which the creator highlights as a successful marketing strategy. Removing the brand name would change the entire subject of the video.

Original caption

Savage X Fenty just took over NYC for New York Fashion Week 😭 This is how you make a statement. Go big or go home! @Savage X Fenty #SavageXFenty #NYFW #NewYorkFashionWeek #NYC #FashionWeek

More from @jadoreasae

On-screen text

SAVAGE X FENTY

Transcript

No, because Savage X Fenty just took over New York City, literally. Like, tell me why there's a giant bra and panties hanging from the sky, with the shadow cast all the way onto the streets. This is what I mean when I say go big or go home for New York Fashion Week. You're not just putting up a billboard and calling it a day, you're making people look up, stop, take pictures, and actually talk about the brand. Savage X Fenty basically said, if we're going to do New York Fashion Week, we're going to let the whole city know, period.