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All breakouts
35 videos20 creators
159App DemoStory Open hookEntertainment
Hook
I knew it
@betonbeatsmusic
4.9K followers · usually 947 views a post
Views
150.0K
Likes
7.9K
Comments
280
Shares
645
Promoted product
FL Studio
The world’s favorite music creation software. Everything you need to produce, write, make beats, and mix.
Why it worked
The video leverages a high-engagement pop culture persona to make a technical music production tutorial feel like an entertaining meme.
Summary
A creator dressed as Michael Jackson demonstrates how to compose a beat in FL Studio. The video uses the persona to draw attention to the music production process.
Structure
- 1Creator appears in Michael Jackson costume
- 2Piano roll interface shows note placement
- 3Beat is built layer by layer
- 4Creator dances to the finished track
Product placement
FL Studio (a digital audio workstation). It ACTS: the interface is operated to place notes on a piano roll, arrange patterns, and create a musical composition. Removing it would change the video as it is the primary tool being demonstrated.
Original caption
This is what happens when Michael Jackson has been an Producer #b#beatmaker#m#musicproducerm#michaeljacksonb#beatmaking