Former Davids Bridal employee dresses go over the head never step into them

The video likely worked due to the relatable struggle of putting on a dress and the unexpected transition to a more formal outfit, creating a humorous and engaging narrative.

The video shows a woman struggling to put on a dress by stepping into it, implying that this is not the correct way to put on a dress. She then transitions to wearing a floral dress and holding a bouquet, suggesting she is dressed for an event.

Davids Bridal (appears - a brand name mentioned in a comment, removing it does not change what happens in the video); Shop Birdy Grey (appears - a brand name mentioned in the caption, removing it does not change what happens in the video); Dream Pairs (appears - a brand name mentioned in the caption, removing it does not change what happens in the video)