Why it worked
The video leverages the popularity of a trending song by providing an aesthetic, shareable lyric visual that encourages repeat views.
Summary
The video is a lyric video featuring The Weeknd's song 'One of the Girls' with stylized text overlays.
Structure
- 1Song lyrics appear on screen
- 2Text animations sync with the music
- 3Video concludes with the final lyric
On-screen text
GIVE ME TOUGH LOVE
Leave me with no
when I come down
My kind of love
Transcript
Give me tough love. Leave me with no when I come down. My kind of love.