Why it worked
The video likely performed well due to its 'life hack' nature, offering a seemingly cost-saving or resourceful method for reusing an air freshener. The visual demonstration, combined with the relatable caption and relevant hashtags, would have encouraged engagement and sharing.
Summary
The video shows a person removing an air freshener plug-in from an outlet and then disassembling it. They then mix blue liquid and water into the empty scent bottle and reassemble it, before plugging it back into the outlet.