Why it worked
The video taps into a niche interest of aspirational students and parents by providing a curated list of prestigious schools relevant to a high-paying career path. The listicle format is easily digestible and encourages engagement through comments.
Summary
The video lists the top 10 middle schools considered best for students aiming to break into investment banking. The schools mentioned are primarily located in New York, with a few in Washington D.C. and Andover.
Structure
- 1Introduction to the topic
- 2Listing schools from 10 down to 3
- 3Announcing the top 2 schools
- 4Asking for audience feedback
Product placement
St. Ann's School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Horace Mann School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Dalton School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Trinity School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Collegiate School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Brearley School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Riverdale Country School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Sidwell Friends School: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Phillips Exeter Academy: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.
Phillips Academy Andover: APPEARS - a school name and logo appear on screen. Removing it would not change what happens in the video.