Candy crumble cakes

The video likely worked due to its highly satisfying ASMR-like visuals and the use of vibrant colors and textures, appealing to viewers who enjoy sensory content and the 'oddly satisfying' aesthetic often found on platforms like TikTok. The use of a common household appliance (washing machine) in an unconventional way also adds to its novelty and shareability.

The video shows a person in black gloves interacting with colorful, crumbly substances and water inside a washing machine drum. The substances appear to be mixed and agitated with water, creating a foamy, colorful mixture. The process is visually focused on the textures and colors, with no clear product being promoted or demonstrated.